Fikks: Energy Drink
The agency was approached to come up with a concept for an energy drink, it was to be called fikks and brand needed to included a cartoon character/illustration that caught the fancy of the client. After extensive and thorough collaboration with the client marketing team and distributor, the Regional Creative Director, Senior Account Director and Strategic Planner along with the Associate Design Director (me) identified and built every aspect of the brand: the mission, vision, strategy, mood, what to say, identity look and feel. I developed the logo, the can design, as well as adapted/uplifted the character after the rights were bought. With my team of designers, the in-store material was developed and we came up with various ideas for the launch as well as promotional items to create a buzz around the product. We were in production phase when the plug was pulled on the entire project for reasons only known to client. Even though this project never came about, it was one of the most collaborative experiences I had.
The agency was approached to come up with a concept for an energy drink, it was to be called fikks and brand needed to included a cartoon character/illustration that caught the fancy of the client. After extensive and thorough collaboration with the client marketing team and distributor, the Regional Creative Director, Senior Account Director and Strategic Planner along with the Associate Design Director (me) identified and built every aspect of the brand: the mission, vision, strategy, mood, what to say, identity look and feel. I developed the logo, the can design, as well as adapted/uplifted the character after the rights were bought. With my team of designers, the in-store material was developed and we came up with various ideas for the launch as well as promotional items to create a buzz around the product. We were in production phase when the plug was pulled on the entire project for reasons only known to client. Even though this project never came about, it was one of the most collaborative experiences I had.
©M&C Saatchi - MENA 2010
